The personal approach is a key factor in winning or losing your sale in business. Know yourself helps you focus your attention on your customer’s personal-approach and needs-with this knowledge, you can understand how customers are different from each other.
This way, you can build a relationship with customers by developing trust through modifying your selling to match your customer’s preferences and needs. It will help to develop a business by developing long-term relationships with customers and attaining their loyalty by maintaining quality and providing products that customers need.